💡 Concept Overview
Makulu Rewards is a South African loyalty card management and sharing platform designed to simplify how users store, access, and share loyalty cards across family members — with Google Wallet integration for seamless checkout use.
Where competitors like Stocard (now shut down) focused mainly on barcode storage, Makulu Rewards goes beyond by enabling multi-user sharing, Google Wallet support, and future data monetization through POPI/GDPR-compliant opt-ins.
🧭 Vision
To become South Africa’s most convenient loyalty card companion, empowering everyday shoppers to:
Consolidate all their loyalty cards in one secure digital place.
Instantly use them via barcode or Google Wallet.
Share cards with family members without needing duplicates.
Participate in a transparent data-sharing economy where their anonymized purchase data creates value.
🎯 Target Audience
South African shoppers frustrated with carrying multiple loyalty cards (Pick n Pay, Checkers, Woolworths, Spar, etc.).
Families who want to share and manage one loyalty card together.
Unbanked or underbanked consumers who want digital access to loyalty benefits.
Retailers and data partners looking for alternative, privacy-compliant insights into consumer behavior.
🧩 Core MVP Features
✅ Add, view, and manage loyalty cards (manual entry or barcode scan).
✅ Google Wallet integration – cards can be added to Google Wallet directly from the app.
✅ Card sharing – one card can be shared and used by multiple famil
